Profile

I am a collaborative, versatile designer and all around people person, fascinated  by human behaviour and how design can have positive impact in our lives.

Cross-sector experience in branding and campaigns

Ability to take complex briefs and create clear, creative solutions

Proven experience in visualising complex problems and ideas

10+ experience spanning four countries and three continents

MSc in Digital marketing - ability to design to strategy

Proforest

Designer
Oxford
2021-Present

Sole designer for a global organisation of 200 people, reporting to the Global Director of Communications. This role requires high-level of organisation, working with regional comms managers to schedule workflow with competing deadlines and overseeing freelance work for in-house work alongside working with clients and external stake holders on the consultancy side of the organisation in Europe.

Refreshed and consolidated visual aspects of the brand to give a more unified visual voice to the five global offices. This inclided new visual identity guidelines, brand animation, iconography set and infographics. 

Freelance

Designer & Illustrator
Melbourne | Berlin | London
2014-2020

Working as a freelancer has equipped me with the ability to self-manage, ask the right questions to quickly understand the project and problem solve when needed. I further developed the ability able to fit in and become part of the team almost immediately by understanding and adapting to different studio and office cultures. 

KEY FREELANCE PROJECTS

University of London SOAS 2020 | Personal Client

Kagbeni Monastery Shrine is located in Nepal. The shrine guide and illustrations map-out the arrangement of shrine statues for visitors. It can be understood without having to know English or Nepalese. 

WHAM 2018 | Studio
Working in a team with the Head of Strategy and the Creative Director, I was the lead graphic designer on the brand refresh of Marionnaud Paris. Developing concepts, preparing the pitch and overseeing development and asset crating of chosen strategy

Freuds 2018 | Studio
Mayor of London report, The Women We See: gender and diversity in advertising.

The Collective at the Victoria and Albert Museum 2018 | Personal Client
Illustrations demonstrating how co-living can combat loneliness in urban areas by developing a community within one building. The model of the Old Oak building was part of the Future Starts Here exhibition at the Victoria and Albert Museum.

Art Fund 2017 | In House
Design of Art Happens brand toolkit, including templates that maintain visual consistency across print and digital deliverables while enabling each museum to articulate their unique crowdfunding objectives within the Art Fund’s core brand.

Action on Hearing Loss 2017 | In House
Working alongside the in-house Senior Designer, implemented their new brand identity bringing the promotional plan to life using new brand elements to engage a wider audience while maintaining brand consistency across on and offline channels.

City of Chicago 2016 | Personal Client
Design of the Building Energy Benchmarking report and info graphics.

A clear, clean design was used to make complex data easy to understand, highlighting the huge strides Chicago has made in reducing its carbon footprint and serving as a way to inspire future action in cities across the United States.

Design Council 2016 | In House
Design Council works to improve people's lives through the use of all forms of design and design thinking. I worked alongside the in-house Senior Designer and directly with Program Coordinators across the program portfolio to develop visual concepts to aid in this outcome.

Huddle | 2014 | Studio

Design visual communication components of two service design projects:
Huddle Academy: working within a multidisciplinary design team we used tools such as affinity mapping to create a visual language and visual workshop tools for Huddle Academy.
Laminex: Lead graphic designer aligning visusal to a new customer centric strategy for Laminex.

Southbank Centre

Mid-Weight Designer
(Secondment cover)
2013

Design of strategic integrated marketing campaigns and exhibition graphics for the Southbank Centre and Hayward Gallery’s onsite cultural Programming.

Established multi-media campaign creative for the music festival, Yoko Ono's Meltdown.

Skills

Design 
Branding
Illustration
Animation
Brand strategy
Infographics
Icon creation
Video editing
Template design
Brand toolkit
Visual storytelling
Report Design
Print preparation

Software 
Adobe CC
Adobe After Effects
Adobe XD
Premier Pro
Figma

Interpersonal 
Project management
Teamwork
Organised
Time management
Stakeholder communications

Short Courses

Non-Violent Communication Training
2023

Motion Foundation with Ben Marriott
2022

Conducting Usability Testing
Interaction Foundation
2020

UX Management: Strategy and Tactics
Interaction Foundation
2020

Introduction to UX Design
Interaction Foundation
2019

Python for Beginners
Udemy
2019

Google Analytics for Beginners
Google
2019

Advanced Google Analytics
Google
2019

B.1 German
Die Deut-schule, Berlin
2015

A.1, A.2 German
Lyceum Language Centre, Melbourne
2014

References

Available upon request